Tired of slow website load time. Want to increase the speed of your website then check out the whole article which explains in detail about 9 effective ways to increase website speed in 2020.
Do you know the page speed of your website decides your ranking in search engines?.
If no, then you had suffered a great loss in your ranking.
You made a website and started to post awesome articles with all depth guides and think that most of the people could visit your site.
Even though your post will be superb, no-one will visit it until your page speed is low.
Dealing with page speed is an important task while creating a website.
Remember a point, better your website design, lower your website page speed will be.
There should be a balance between your website theme and speed. If you are on Blogger then it will be too hard for you to analyze your website code which causes low speed.
Even if you are on WordPress, there are lots of measures you will have to take while creating a website so that the site could have a better speed index.
Guys, I recommend you that while reading the article, you must take short breaks. The article is too long and covers all points in detail.
According to the Google reports, Google members had confirmed that a website that loads fast has a get better chance to rank fast on the top page of the search result.
Reports say that a website having page speed more than 10 sec, does not do well on search result query and the bounce rates(Rates through which Users leave your site) of the site will eventually increase.
According to Google Reports, a website which loads under 3-4 sec is considered as a better site for that particular search query.
Recently Backlinko had researched more than one million SERP’s (Search Engine Result Pages), to analyze what common factor do all the top pages in the result have.
During the research, they found that one of the critical factors in which all the top pages were having been the high page speed index.
They conclude some points like as the page speed of a website increases, the website will get lower bounce rates.
According to the Backlinko report, the top sites load and respond to users under 3 seconds.
They researched that when a page load time increases, the probability of bounce increases.
It means that when a page takes more than 10 seconds, the chances that someone would leave your sites increase by more than 120%.
Another research was concluded by BigCommerce that conversion rates double when you speed up your sites from six seconds to three seconds.
Thus, it doubles your dollars per page views.
Let’s see what your page speed is and comment below your page speed.
You can check the Google official Page Speed site to measure your website speed.
Indirectly, if your website load faster, you will get more click-through rates as it loads fast and as time goes, the page will better rank on Google
Think for a second, why would you visit a site which takes a lot of time to appear.
It provides a bad user experience.
So, rather than visiting the slow sites, you will visit the site which loads faster and thus, indirectly the fast website will get more click-through rates.
Therefore, you will have to increase your page speed to better rank on the top pages of Google search result pages (SERP).
As top page sites get most of the majority of clicks, you will have to improve your page speed to compete with your competitors in the result.
You want to increase the website page speed performance then read out the article which will break through the in-depth guide on how to increase website speed performance.
All of the above sites show your website’s speed with grading and helps to understand problems that are causing your website to load slow.
Did you know how much average speed does sites in their particular industry have by Google?.
Google reports conclude that most of the companies in their particular industry fail to maintain the website speed.
For example:- Most of the technology industry sites tend to take over 11.3 seconds to load completely.
Would you like to visit that site which would take more than 3 seconds to load?.
You probably will not visit it.
Google researched various report and stated that the size of the website must be below 500KB.
That’s the main point various sites fail to counter it. The page size is nothing but the byte size of your theme codes.
More the page size, the less the page speed will be.
I survey around 5 sites randomly and found that none of them where having page size below 500KB. Therefore, they were loading slow.
Screenshots of some of the random sites:-
You can test your websites size and page performance by going to TestMySite (an Official Google site for measuring performance) to analyze your website and you can get the free report of your sites.
Let’s enter my URL in it and see what my page speed is in Google PageSpeed Insight.
The report will take time to complete as it deeply analyzes your website.
You will see the percentage of how well your website speed is and categorize it with respect to various categories like for 50-80 percentage, the website is on average speed.
It will also tell the improvements that are needed to implement on your site.
It shows that I can still improve my website performance from two seconds to one second.
8 Factors Which Cause The Website To Load Slow.
- Render Blocking Resources:
- No Image Optimization.
- No Caching Policy
- Maximum DOM Nodes.
- Multiple Page Redirect.
- Maximum HTTP Requests
- No Minification
There are also some other minor factors which reduce the page speed.
9 Effective Ways To Increase Website Speed.
There are certain ways listed below by which you can increase your website speed performance.
So, let’s come back to the topic. Ways through which you can increase your website speed are listed below.
1) Reduce Render Blocking Resources:-
This causes the page to load slowly because the code blocks the rendering process for the browser, browser than execute the code first rather than DOM tree and once code execution is done, it will return back to complete DOM structure.
Generally, DOM is an interface that enables all scripts to update style, content, structure, etc of the document.
Thus, Render Blocking Resources should reduce to improve your page speed.
2) Optimize your Images To Increase Website Speed:-
Whenever you need to upload an image, first compress it with photoshop or other software.
Generally, JPEG Format is considered a better format for compression. If you prefer for Quality, PNG format is better to choose.
By compressing your images, it reduces your images size. Thus, it will help to reduce the page size and in turn, it will help to load your website fast.
You can use an online website like CompressJPEG, CompressPNG, Short Pixel, etc to compress your images online.
Consider making a balance between your Image’s Compression and Images Quality. Images should not be too compressed nor too high quality.
Remove Unnecessary codes like commas, spaces, etc.
4) Reduce Redirects To Increase Website Speed:-
More the number of Redirects your website has more the HTTP requests will be made from the server in response cycle.
For example –Let’s consider, your website has another URL m.example.com.
When a user enters http://example.com in their mobiles, the redirect will occur from the original URL to Mobile URL (m.example.com).
Hence, the additional redirect will make your pages load slow.
5) Improve Server Response Time:-
Moz had made a research and found that server response time should be under 200 milliseconds.
Server response time gets affected by the traffic coming to the site.
Thus, it increases loads for the server to load all the resources of the site to all the visitors.
To improve your server response time, solve the problems like Lack of memory, slow routing, slow queries of the database, etc.
6) Use the Content Delivery Network (CDN):-
I hope you had read the Server Response Time paragraph in which I had load why you need to improve your server response time.
A single server cannot load all resources to all the traffic users.
You will need a CDN (content delivery network), to distribute the resources to all our traffic users.
Basically, CDN is a network of servers that makes a copy of your website resources and distribute it to all geographical data center servers like it sends resources to an American server, Indian server, etc.
So, when an Indian visitor visits that site, the Indian server will load the resources for the user. Thus, it helps to increase the page speed of your website.
You can use the Free CDN available with Cloudfare which provides lots of valuable resources like minification, increasing speed, etc.
7) Leverage Browser Caching:-
Browser Caching means the browser will download all resources like codes, images, etc when a user visits your site in their surfing platform.
So, the browser will not have to download all resources again and again. It helps to increase your page speed as most of the resources get loaded previously.
You can visit Yslow (a website that tracks and measures your website speed performance) to check whether your site enables the caching technique for the browser.
If your caching is enable for your sites, do not forget to add “expires headers” which tells browser till what time you want the information to cached.
8) Enable G-Zip Compression:-
Make sure that your codes in your theme enable gzip compression.
Make sure that you compress the only page whose size is above 150 bytes.
Be careful that you do not compress images during G-Zip compression.
Compress images only through Photoshop for effective compression.
9) Implement AMP:-
Google recently came with an idea of AMP to load pages faster.
AMP stands for Accelerated Mobile Pages.
For example:- Whenever you visit a news website, you will see an AMP sign in the SERP’s result. AMP pages load very faster as compared to other pages in the result.
Generally, the AMP version of the website is a simplified version of the real-time theme of the website.
Earlier, pages take s long time to load. But thanks to AMP, now the sites could load in 2-3 seconds.
Most of the news companies implement AMP to their sites.
By following the above steps, I had seen an increase of 10% improvement in my page speed.
You can easily increase your website page speed by following the above factors. But, always take the backup before editing any codes in your theme.
So that’s it.
I think these factors can increase your website speed a little bit. But wait I have a question for you.
Tell me what your page speed is?.
Share the content with your other Friends.